Core values
Quality, benefit, innovation, development

Mission
Devoted to agricultural machinery and automobile industry for people

Tenet
Creating value for customers, opportunity for employees, benefit for company and fortune for society

Developing View
Pursuing excellence

Spirit
Innovation, development, honesty

Style
Factualism, practice, swiftness, efficiency

Quality policy
Keep improving; provide stable quality and satisfying service

Three Dos and Don’ts
Make those with strong will successful
Make those successful honored
Make those unsuccessful ashamed
Don’t make the outstanding suffered
Don’t hurt the hard working
Don’t benefit the opportunistic

Spirit
Keep improving and purse perfect